Mattel Celebrates Female Athletes with New Barbie Collection
In a significant nod to the inspiring achievements of women in sports, Mattel has unveiled a new line of Barbie dolls that pay tribute to nine phenomenal athletes, including tennis legend Venus Williams. Announced in El Segundo, California, this collection aims to highlight the extraordinary women who have shattered barriers in their respective fields, ranging from gymnastics and soccer to boxing and swimming. Each athlete, celebrated for their unparalleled dedication and achievements, has been immortalized as a Barbie doll, underscoring the importance of sports in empowering young girls and fostering a spirit of resilience and ambition. Join us in exploring this remarkable homage to female athletes, a project where the iconic doll brand aligns with the ethos of breaking glass ceilings and staying true to oneself.
Mattel has unveiled a new Barbie collection celebrating tennis icon Venus Williams and eight additional sports figures. The lineup includes gymnasts Rebeca Andrade and Alexa Moreno, soccer stars Mary Fowler and Christine Sinclair, boxing champion Estelle Mossely, swimming legend Federica Pellegrini, paratriathlete Susana Rodriguez, and sprinter Ewa Swoboda. Venus Williams, a seven-time Grand Slam singles winner, expressed her alignment with Barbie’s goal of breaking barriers and authenticity. Mattel’s Krista Berger emphasized the collection’s aim to inspire confidence, ambition, and empowerment in the younger generation through showcasing the influence of sports.
