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Digital dealers: Cadillac considering VR showrooms with headsets instead of cars

Where are the cars? @Cadillac may add #VR showrooms to its dealership network

  • Digital dealers: Cadillac considering VR showrooms with headsets instead of cars
  • Home > Cars > Digital dealers: Cadillac considering VR showrooms
  • This month, de Nysschen will travel to about a half-dozen U.S. cities to meet with dealers and discuss the possibilities of virtual automotive retail.
  • According to a report by The Wall Street Journal , the American luxury brand is devising a new strategy for its U.S. dealership network, one that involves replacing a portion of its conventional stores with virtual reality showrooms.
  • The new dealers won’t actually have any inventory on hand; instead they’ll feature VR headsets where customers can learn about Cadillac products while their vehicle is being serviced.

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@DigitalTrends: “Where are the cars? @Cadillac may add #VR showrooms to its dealership network”


According to a new report, Cadillac is strongly considering the addition of virtual reality showrooms to its dealership network.


Digital dealers: Cadillac considering VR showrooms with headsets instead of cars

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