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What’s On the Menu? Augmented Reality and 3-D Food Models

What’s On the Menu? #AugmentedReality and 3-D Food Models  #ar

  • Rather than explain the traditional Middle Eastern dessert to customers, Amit shows them.
  • Using the Kabaq augmented reality application on an iPad, he demonstrates how virtual, 3-D models of desserts can now be superimposed onto the tabletop in front of customers.
  • Cameras placed at varying heights capture all possible angles and the images are processed back at Kabaq offices to create 3-D models.
  • “We’re helping restaurant owners to raise their check averages by selling more desserts,” said Guler, who likened Kabaq to a modern-day dessert cart.
  • “There’s a lot of really strong applications for visualizing the food and showing the customer what they’re going to get,” said Mike Cadoux, Kabaq’s head of sales and partnerships.

Kabaq is an augmented reality application that superimposes 3-D models of food onto diner’s table so they can see what they’re ordering

NEW YORK — 

At Vino Levantino wine bar in New York City, the desserts are delicious but not always so straightforward.

“We have a few desserts that are not usual … or people (are) not familiar with them,” owner Haim Amit said. “Like we have the kadaif, I mean, not everyone knows what’s kadaif.”

Rather than explain the traditional Middle Eastern dessert to customers, Amit shows them.

Using the Kabaq augmented reality application on an iPad, he demonstrates how virtual, 3-D models of desserts can now be superimposed onto the tabletop in front of customers.

The 3-D models look incredibly realistic, not to mention mouthwatering.

How it works

“Humans are visual creatures,” Kabaq founder Alper Guler said. The tech startup is helping diners decide what to eat, and in the process, giving traditional menus a digital twist.

Guler and his team visit participating restaurants to capture 3-D images of their dishes. Using a portable, tabletop photo booth, they place dishes on a turntable inside.

“What we do is we turn the food every second and stop it, and capture from that angle,” Guler said. Cameras placed at varying heights capture all possible angles and the images are processed back at Kabaq offices to create 3-D models. Kabaq charges $99-$199 per month for their services.

Sales, fun increase

The technology is proving to be good for business….

What’s On the Menu? Augmented Reality and 3-D Food Models