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Retailers Use AI to Improve the Connected Shopper Experience

The future of retail is powered by #AI, #AR, #IoT and ambient computing

  • The research highlights the impact of cloud computing, mobile and social technologies, Internet of Things (IoT) and artificial intelligence (AI) as disruptive and empowering technologies for today’s shoppers.
  • The future of retail and the shopping experience will be shaped by using AI-powered CRM and mobile applications, IoT and wearable technologies and augment and virtual reality.
  • Companies like Amazon and Alibaba are developing technologies to address the No. 1 and No 3 reasons, so in my opinion, retails must find other compelling reasons to invite shoppers to their stores.
  • I have written about designing the shopping experience for constant flow and movement, where technologies like AI, IoT, mobile, social and cloud computing can be used to deliver a friction-less and super convenient shopping experience.
  • Brick-and-mortar retailers, on online retailers that ignore these technology mega trends like AI-powered CRM, mobile apps and chatbots will fail to compete and win in the age of the connected shopper.

To explore the current attitudes and habits of American consumers and their use of technology as part of the shopping process, Salesforce Research publis…

To explore the current attitudes and habits of American consumers and their use of technology as part of the shopping process, Salesforce Research published its third annual “Connected Shoppers Report”. Harris Poll captured more than 2,000 U.S. adult consumer responses. The research highlights the impact of cloud computing, mobile and social technologies, Internet of Things (IoT) and artificial intelligence (AI) as disruptive and empowering technologies for today’s shoppers. Retailers can use this survey to develop a data-driven strategy and business models in order to optimize and improve the shopper experience.

The future of retail and the shopping experience will be shaped by using AI-powered CRM and mobile applications, IoT and wearable technologies and augment and virtual reality.

3. Millennials are 2.6X more likely to use video chat, 2.2X more likely to use voice-enabled digital assistants and 2X more likely to use messaging apps than baby boomers.

10. The top 3 reasons shoppers visit stores in person are: 1. get merchandise immediately, 2. touch and feel merchandise, and avoid shopping fees. Companies like Amazon and Alibaba are developing technologies to address the No. 1 and No 3 reasons, so in my opinion, retails must find other compelling reasons to invite shoppers to their stores.

12. 28% of shoppers have embraced endless aisle capabilities that allow them to purchase a product for delivery that was not available while they were in-store.

Retailers Use AI to Improve the Connected Shopper Experience

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