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In recent years IndyCar has aggressively been leaning on social media and streaming as a way to reach a new 20-something fan base to match its new 20-something champion.IndyCar has partnered with Los Angeles-based virtual reality creator Mandt VR to create a suite of IndyCar-related Virtual Reality content in 2018.When VR hardware becomes…
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Are virtual and augmented reality worth the hype?

People have been touting virtual and augmented reality for years, but the tandem technologies have yet to take hold.MDG Advertising has produced an infographic that explains the difference between virtual reality (VR) and augmented reality (AR), how organizations and brand managers are using each, and a few bold predictions about where the…
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Full-Length VR Films : Miyubi

Felix & Paul collaborated with FunnyorDie on the creation of 'Miyubi,' the world's first feature-length virtual reality film for the Oculus Rift.In the immersive experience, the comedic story unfolds from the perspective of Miyubi, a robot in the care of a typical American family, exploring themes like love and memory.The dynamic VR experience…
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