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augmented reality

Virtual Reality Makes a Touchdown With Football Fans

The first great example of this phenomenon was a partnership in August with the Holiday Inn Express brand's "Be The Readiest" ad campaign and a special 2017 College Football Preview double issue of Sports Illustrated."The College Football Preview issue -- with the unique augmented reality cover activation -- took the issue to the next level.In…
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Apple bought a Canadian AR startup for $30 million — and it could give Apple an edge in the next big thing

Apple has purchased virtual reality headset maker Vrvana — bringing the iPhone maker closer to its reported goal of selling smart glasses by 2020.About a dozen Vrvana employees, including CEO Bertrand Nepveu, have been working at Apple in its augmented reality division for weeks, according to the source.If the Vrvana Totem lives up to those…
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Augmented Reality

Augmented reality is classified as a part of mediated reality, which includes other similar technologies, such as virtual reality (VR).Rather, augmented reality enhances a view of the user’s true surroundings with information, graphics, and sound.A very recent use of augmented reality can be seen at the Detroit Institute of Arts with an…
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