Augmented & Virtual Reality News Source

Research How to create rich brand experiences in VR?

Research: How to create rich brand experiences in #VR?  #WebVR

  • Ease of access is key for brand experiences.
  • If you happen to have a Oculus or HTC Vive around, then get the latest WebVR compatible Chromium build and visit field.io/x/uniqueflow to experience Unique Flow in 3D and 360°. To see the original (non-VR) version of the artwork created for Toyota C-HR, go to uniqueflow.me .
  • Exploring art + technology to create new formats of visual communication
  • As an experiment, we’ve ported our favourite WebGL project Unique Flow , created for the Toyota C-HR campaign earlier this year, to support WebVR 1.0.
  • The WebVR Open Source API, a toolkit for making virtual reality experiences run directly in the browser, is so far an experimental Open Source release – but a powerful one.

Read the full article, click here.


@field_io: “Research: How to create rich brand experiences in #VR? #WebVR”


FIELD is a specialised creative studio in London. We combine art + technology to create immersive audio-visual experiences, and powerful new formats of visual communication.


Research How to create rich brand experiences in VR?

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