Research How to create rich brand experiences in VR?

Research: How to create rich brand experiences in #VR?  #WebVR

  • Ease of access is key for brand experiences.
  • If you happen to have a Oculus or HTC Vive around, then get the latest WebVR compatible Chromium build and visit field.io/x/uniqueflow to experience Unique Flow in 3D and 360°. To see the original (non-VR) version of the artwork created for Toyota C-HR, go to uniqueflow.me .
  • Exploring art + technology to create new formats of visual communication
  • As an experiment, we’ve ported our favourite WebGL project Unique Flow , created for the Toyota C-HR campaign earlier this year, to support WebVR 1.0.
  • The WebVR Open Source API, a toolkit for making virtual reality experiences run directly in the browser, is so far an experimental Open Source release – but a powerful one.

Read the full article, click here.


@field_io: “Research: How to create rich brand experiences in #VR? #WebVR”


FIELD is a specialised creative studio in London. We combine art + technology to create immersive audio-visual experiences, and powerful new formats of visual communication.


Research How to create rich brand experiences in VR?

You might also like More from author

Comments are closed, but trackbacks and pingbacks are open.