Augmented & Virtual Reality News Source

Apple’s Tim Cook Is Betting on Augmented Reality

No technology has fired Tim Cook up quite like augmented reality

  • He speaks with Bloomberg’s Caroline Hyde on “Bloomberg Technology.”
  • (Source: Bloomberg)

Tim Cook has talked up a lot of technologies since becoming Apple’s CEO in 2011 but no technology has fired him up quite like augmented reality, which overlays images, video and games on the real world. Bloomberg’s Mark Gurman has more on “Bloomberg Markets.” (Source: Bloomberg)

@business: No technology has fired Tim Cook up quite like augmented reality

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Apple’s Tim Cook Is Betting on Augmented Reality

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