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NHS launches first ever augmented reality billboard campaign to show power of blood donations

NHS debuts first ever augmented reality billboard campaign to show power of blood donations

  • As the iPhone virtually takes their blood over a 20-second period, the ad screen’s empty blood bag also fills up and a message is displayed thanking the participant for “seeing the power of a blood donation”.
  • NHS launches first ever augmented reality billboard campaign to show power of blood donations
  • The two OOH events will be supported by social media activity while the NHS will change its ongoing marketing activity, to reflect the slogan “the power of a blood donation” in a bid to up the number of donators.

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@MarketingWeekEd: “NHS debuts first ever augmented reality billboard campaign to show power of blood donations”


In a bid to shake off the stigma that prevents many Brits from donating blood, NHS Blood and Transplant has today (18 May) launched an innovative campaign that allows donators to virtually fill up a bag of blood on major ad screens in both Birmingham and London.


NHS launches first ever augmented reality billboard campaign to show power of blood donations

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