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This NFL App Lets Fans Paint Their Faces With AR

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  • That’s where Augmented Reality comes in though, as three NFL teams are now offering their fans the chance to paint their faces with AR.
  • San Francisco-based digital agency Float Hybrid worked with sponsors Bud Light and select NFL teams to incorporate the feature into the apps.
  • Responsible for designing the various face paints, Float Hybrid studied countless images of fans across each participating team to understand which designs would resonate the most with the locals.
  • “AR Face Paint capitalizes on some of the most beloved and fun trends in mobile to provide all fans, whether in the stadium or at home, a way to showcase and share their fandom,” says Keith Bendes, VP Marketing and Strategic Partnerships at Float Hybrid.
  • The Broncos were the first team in the NFL to introduce augmented reality face painting at the end of the 2016 season, and its success in driving fan engagement led the team to bring it back for the 2017 season.

Face painting is a huge part of sports culture, particularly in the US. But (excuse the pun) let’s face it: not everybody has the time, patience and skin complexion to achieve that perfect artistic look that will do justice to your team and your devotion to them.

You can now put on a selfie game face without dealing with all the messy grease paint.

Face painting is a huge part of sports culture, particularly in the US. But (excuse the pun) let’s face it: not everybody has the time, patience and skin complexion to achieve that perfect artistic look that will do justice to your team and your devotion to them.

That’s where Augmented Reality comes in though, as three NFL teams are now offering their fans the chance to paint their faces with AR. San Francisco-based digital agency Float Hybrid worked with sponsors Bud Light and select NFL teams to incorporate the feature into the apps.

The feature uses facial detection to apply digital face paint masks in real time. Responsible for designing the various face paints, Float Hybrid studied countless images of fans across each participating team to understand which designs would resonate the most with the locals.

“AR Face Paint capitalizes on some of the most beloved and fun trends in mobile to provide all fans, whether in the stadium or at home, a way to showcase and share their fandom,” says Keith Bendes, VP Marketing and Strategic Partnerships at Float Hybrid.

The functionality was developed by Pittsburgh company YinzCam, which has considerable sports app pedigree from building 24 NFL club apps and more than 100 apps for teams in the NBA, WNBA, MLS, NRL, AFL and CFL, as…

This NFL App Lets Fans Paint Their Faces With AR

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