Media Companies Tap Virtual Reality to Drive Immersive Experiences

Media companies are making a move to #VR for virtual experiences  via @eMarketer

  • Last year at its Newfronts presentation, the New York Times announced its first foray into VR.
  • Fullscreen announced an immersive 360-degree VR experience from Rooster Teeth, a production studio the company acquired last year.
  • This year, the publisher previewed its upcoming VR film , “Seeking Pluto’s Frigid Heart,” where users can experience Pluto.
  • At its Upfronts presentation, Hulu also announced the company’s venture into VR. Hulu partnered with LiveNation to deliver a VR concert experience to music fans.
  • Users will be able to watch performances from their favorite artists via the Hulu AR app.

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@CES: “Media companies are making a move to #VR for virtual experiences via @eMarketer”


Virtual reality appeals to users of all ages


Media Companies Tap Virtual Reality to Drive Immersive Experiences

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