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Jennifer Aaker: Capturing the Power of Empathy

New technology like virtual reality is making it even easier to teach empathy

  • Insights by Stanford Business Jennifer Aaker: Capturing the Power of Empathy
  • Stanford Graduate School of Business Marketing Professor Jennifer Aaker shows the value of harnessing empathy to design products, and improve the performance of employees.
  • We don’t full appreciate the importance of empathy in designing great products.

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@StanfordBiz: “New technology like virtual reality is making it even easier to teach empathy”


Why product designers should put themselves in the shoes of their consumers.


Jennifer Aaker: Capturing the Power of Empathy

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