How VR commerce could transform bricks-and-mortar retail

How #VR commerce could transform bricks-and-mortar retail - Luxury Daily - Retail

  • Home >> Featured , Industry sectors , Mobile , News , Retail >> Article: How VR commerce could transform bricks-and-mortar retail
  • The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.
  • Changing in-store formats The North Face was one of the earliest purveyors of VR commerce, as evidenced by last year’s implementation of the technology in a South Korean store.
  • If the store wants to upsell a particular product that may not be visible at eye-level, leveraging VR commerce to showcase it in a flattering light may be a good solution.
  • A slew of retailers – including The North Face and IKEA – have already begun experimenting with VR commerce by showcasing products through mobile applications and complementary headsets that pull into individuals into new dimensions.

Read the full article, click here.


@RickKing16: “How #VR commerce could transform bricks-and-mortar retail – Luxury Daily – Retail”


The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.


How VR commerce could transform bricks-and-mortar retail

You might also like More from author

Comments are closed, but trackbacks and pingbacks are open.