Augmented & Virtual Reality News Source

How augmented reality can be deployed in sport – Cappasity

  • Today this budding technology has a lot of other ways to expand sport for fans, as well as for sportsmen, be they amateurs or professionals.To play better: Augmented reality could allow for players to change the way they play the game.
  • While players cannot necessarily use the device on the actual course, the goal is to improve putting performance.To get closer: AR can be utilized across all merchandise and physical objects — for instance, ZapWorks partnered with Manchester City FC to implement AR into the match-day programs their fans pick up at every…
  • These augmented experiences enable teams to create a personal touch and a feeling of community, increasing retention of fan loyalty.To see more: The experience of a sports fan is not what it used to be: today they wish to interact with their favorite teams and player, not just watch.
  • Even Fantasy football is part of the AR trend by creating a way for owners to draft players using their mobile devices through GPS and augmented reality, similar to Pokémon Go.
  • And there is much more to AR in sport to be explored!Reality technologies are forecast to disrupt many markets in unique ways, and the sporting industry are lucky enough to be able to see how AR can be embedded within their teams and clubs.

Augmented reality has actually been around in the sports industry since 1998, when the first virtual down marker was seen on television during a live football game. Today this budding technology has…

How augmented reality can be deployed in sport

Augmented reality has actually been around in the sports industry since 1998, when the first virtual down marker was seen on television during a live football game. Today this budding technology has a lot of other ways to expand sport for fans, as well as for sportsmen, be they amateurs or professionals.

To play better: Augmented reality could allow for players to change the way they play the game. Football in particular lends itself to AR, as the players would be able to have real time data streamed to their visors in a Google Glass-like overlay, allowing them to see things such as the position of other players, the incoming speed of the ball, and the time left in the match. Or let’s take golf, for example: imagine a player on the practice green lining up for a putt and seeing the break of the ball before he even hits it. In fact, PuttView company has recently offered such a product. PuttView focuses on putting practice enabling players to visualize the ideal ball path and see relevant practice information. While players cannot necessarily use the device on the actual course, the goal is to improve putting performance.

To get closer: AR can be utilized across all merchandise and physical objects — for instance, ZapWorks partnered with Manchester City FC to implement AR into the match-day programs their fans pick up at every game, creating entertaining content for supporters….

How augmented reality can be deployed in sport – Cappasity

Comments are closed, but trackbacks and pingbacks are open.