Augmented & Virtual Reality News Source

Heathrow adopts augmented reality as hunt for the Mr Men ignites airport adventure

.@HeathrowAirport adopts augmented reality as hunt for the Mr Men ignites airport adventure

  • Heathrow Airport is rolling out an augmented reality adventure across its interior to immerse young commuters in the world of the Mr Men.
  • Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of characters by scanning digital badges hiding across the airport using the Mr. Adventure app on their mobiles.
  • Richard Corps, managing director and co-founder of Ads Reality, said: “This is a fun and interactive experience that we’re rolling out with Heathrow and a chance for the airport to drive engagement and fun for passengers.
  • “We’re delighted that Heathrow sees the benefits of augmented reality to the customers they serve, and it’s a great example of a large company looking at innovative technology to drive an exciting customer experience.”
  • Using Ads Reality technology, the airport will track engagement and social shares of the content, serving as a suitable experiment when gauging the feasibility of future placements.

Heathrow Airport is rolling out an augmented reality adventure across its interior to immerse young commuters in the world of the Mr Men.

@TheDrum: .@HeathrowAirport adopts augmented reality as hunt for the Mr Men ignites airport adventure

Heathrow Airport is rolling out an augmented reality adventure across its interior to immerse young commuters in the world of the Mr Men.

Adopting the new interactive platform, Heathrow Airport hopes to engage children (and inquisitive adults who should maybe know better) with finding the misfit cast of characters by scanning digital badges hiding across the airport using the Mr. Adventure app on their mobiles.

Upon doing so, a 3D animated video of each character will be augmented into the airport setting, encouraging footfall around the airport.

Richard Corps, managing director and co-founder of Ads Reality, said: “This is a fun and interactive experience that we’re rolling out with Heathrow and a chance for the airport to drive engagement and fun for passengers.

“We’re delighted that Heathrow sees the benefits of augmented reality to the customers they serve, and it’s a great example of a large company looking at innovative technology to drive an exciting customer experience.”

Using Ads Reality technology, the airport will track engagement and social shares of the content, serving as a suitable experiment when gauging the feasibility of future placements.

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He’s also the hunt for the weirder trends in marketing and advertising.

Heathrow adopts augmented reality as hunt for the Mr Men ignites airport adventure

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