Getty Images CEO says VR is the next frontier for stock images, too

Getty Images CEO says VR is the next frontier for stock images, too - by @inafried

  • Getty Images CEO says VR is the next frontier for stock images, too
  • It’s also tricky on the technical side, with a photographer needing to find ways to expose for an image that has both sun and shadows.
  • “It has a powerful way of making the viewer feel connected to the action in a way that is entirely different to a traditional image.”
  • Getty has been experimenting with 360-degree image capture since the 2012 London Olympics, but plans to really dive in at this summer’s games in Rio.
  • That’s also the case when it comes to still photos, says Dawn Airey, CEO of Getty Images, which on Tuesday is announcing a new dedicated VR business unit to its stock photography business.

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The storied photo service plans to equip every one of its Olympics photographers with a 360-degree camera.


Getty Images CEO says VR is the next frontier for stock images, too

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