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Why beauty brands are betting on augmented reality

Sephora is the latest brand to introduce AR into its app, with its ‘Virtual Artist’ feature allowing users to ‘try on’ different looks by overlaying make-up onto photos.With brands like L’Oréal and OPI also offering users the chance to virtually experiment with beauty products, it’s becoming par for the course for big brands.Personalising beauty…
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Google’s Cheesy Short Film Is Also Quietly Brilliant

Tabel, a new short by Google’s Art Copy and Code division, contains an intriguing solution.It’s a VR (or 360-degree) video short that places you in the center of a small cafe.You’re an invisible voyeur who will not upset the table next to you as you gawk when the woman exclaims, “I want a divorce”–which happens to be just the sort of approach…
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India Is Winning Its War on Human Waste

India Is Winning Its War on Human Waste Nearly three years ago, Indian Prime Minister Narendra Modi made one of the boldest comments on public health that I have ever heard from an elected official.Two months after that speech, he launched a campaign called Clean India (“Swachh Bharat” in Hindi), which now includes ending open defecation…
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