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BeefeaterXO takes viewers into a magical journey through VR headsets

BeefeaterXO takes viewers into a magical journey through VR headsets  #VR #Tech

  • BeefeaterXO takes viewers into a magical journey through VR headsetsPhoto Credit — Future LighthouseFuture Lighthouse, a Spanish virtual reality studio specialized in VR fiction and narrative, partnered with Pernod Ricard Spain and Spanish advertising agency La Despensa to create an ambitious experience dubbed as BeefeaterXO.The virtual campaign takes on a journey with 3 Michelin star chef Dabiz Muñoz, over beautiful 360-degree images of Bangkok, Venice, Bombay, and London.
  • Through out the experience, viewers can watch fighting cyclopes, enchanting sirens, or mythical creatures.Three Michelin star chef Dabiz Muñoz / Photo Credit — Future Lighthouse“Have you ever heard about the mermaids who whispered in Ulises’ ear?
  • That’s what BeefeaterXO is about,” told Nicolás Alcalá, Future Lighthouse’s CEO and creative director.
  • A trip for the senses into a liquid transformation,” he added.Photo Credit — Future LighthouseFuture Lighthouse says this innovative brand campaign was shot over 5 days with more than 50 actors and took over 4,000 hours of post-production time to create.
  • It has attracted almost 14,5 million views in the first 6 weeks, with more than 45,000 interactions and 8,000 downloads.The campaign is also touring several malls in Spain, giving thousands of participants a chance to experience VR for the first time.BeefeaterXO is available for Steam, Oculus Gear VR and in-app version for iOS and Android.Follow us on Medium to get the latest Virtual Reality trends and news in your inbox every week.

Future Lighthouse, a Spanish virtual reality studio specialized in VR fiction and narrative, partnered with Pernod Ricard Spain and Spanish advertising agency La Despensa to create an ambitious…

@thehaptical: BeefeaterXO takes viewers into a magical journey through VR headsets #VR #Tech

Future Lighthouse, a Spanish virtual reality studio specialized in VR fiction and narrative, partnered with Pernod Ricard Spain and Spanish advertising agency La Despensa to create an ambitious experience dubbed as BeefeaterXO.

The virtual campaign takes on a journey with 3 Michelin star chef Dabiz Muñoz, over beautiful 360-degree images of Bangkok, Venice, Bombay, and London. Through out the experience, viewers can watch fighting cyclopes, enchanting sirens, or mythical creatures.

“Have you ever heard about the mermaids who whispered in Ulises’ ear? Or the terrible cyclops that fought the brave warriors who came to face them? What about Circe, the witch that could turn you into a slaved pig? Now, imagine that a bold brand comes to you to ask you to re-create this magical world, updated to the 21st century and the sensuality of the night and the gin. That’s what BeefeaterXO is about,” told Nicolás Alcalá, Future Lighthouse’s CEO and creative director.

“It is a prodigious array of talents combined to create an incredible VR experience where everything is possible. A trip for the senses into a liquid transformation,” he added.

Future Lighthouse says this innovative brand campaign was shot over 5 days with more than 50 actors and took over 4,000 hours of post-production time to create. It has attracted almost 14,5 million views in the first 6 weeks, with more than 45,000 interactions and 8,000 downloads.

The campaign is also touring several malls in Spain, giving thousands of participants a chance to experience VR for the first time.

BeefeaterXO is available for Steam, Oculus Gear VR and in-app version for iOS and Android.

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BeefeaterXO takes viewers into a magical journey through VR headsets

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