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Adapt or die: How technology is transforming in-store shopping experiences

Adapt or die: How technology is transforming in-store shopping experiences  #AR

  • Brands have been using augmented reality (AR) and virtual reality (VR) technologies to create virtual stores or smart glasses – changing the way consumers interact with and perceive brands.
  • The impact of technology in the retail sector was discussed at length in a day of presentations at Tug’s Human Versus Machine four-day expo in London.
  • Retail giant Tesco has been using it allow customers to visualise products in their home using an AR version of their Home Book Catalogue.
  • “AR creates a visual browser for the world around you by providing content on everything from brands like McDonalds to cars and clothes,” he outlined in his presentation.
  • The Drum has been extensively covering the topic of AR and the impact of new technologies in retail.

Brands have been using augmented reality (AR) and virtual reality (VR) technologies to create virtual stores or smart glasses – changing the way consumers interact with and perceive brands. But does this mean the end of in-store experiences? And what does this mean for the future of retail?

Brands have been using augmented reality (AR) and virtual reality (VR) technologies to create virtual stores or smart glasses – changing the way consumers interact with and perceive brands. But does this mean the end of in-store experiences? And what does this mean for the future of retail?

The impact of technology in the retail sector was discussed at length in a day of presentations at Tug’s Human Versus Machine four-day expo in London.

Below are three key highlights of the day.

‘If you don’t evolve, you go the way of Blockbuster’

Buying a car can be a confusing process, but it doesn’t have to be, claimed Nick King, insight director at Auto Trader. Automotive companies can make the buying process easier – by utilising their data sets on customers.

“Buying a car is like being on a gameshow like Total Wipeout – there’s pressure, the possibility that [consumers will] get ripped off or succeed and win,” said King. “[Companies] should be able to track the customer journey and see how many times someone has viewed a particular car before purchasing, using data to help them rather than be intimidated by it.”

King warned: “If you don’t change and evolve, you go the way of Blockbuster – change is inevitable.”

Augmented Reality can create a ‘visual browser’ for the world

AR and VR is set to reach $117.40bn in sales by 2022, according…

Adapt or die: How technology is transforming in-store shopping experiences

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