A drunk driving virtual reality app is on its way

A virtual reality app is about to make the horrors of drink driving feel all too real

  • Virtual reality promises to show you many wondrous things.
  • If you’ve ever wanted to experience monumentally awful things like drunk driving, soon you’ll be able to without putting yourself and other people in danger.
  • Diageo, the company behind Johnnie Walker, Bulleit, Smirnoff, Guinness and many other popular alcoholic drinks, said it’s begun work on a VR experience that shows you how dangerous it is to drive while drunk.
  • A drunk driving virtual reality app is on its way
  • “Virtual reality technology provides a powerful new opportunity to emphasize the importance of celebrating responsibly,” said James Thompson, Chief Marketing and Innovation Officer, Diageo North America, in a statement, adding that this effort still in its developmental phases.

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@CNET: “A virtual reality app is about to make the horrors of drink driving feel all too real”


If you’ve ever wanted to experience monumentally awful things like drunk driving, soon you’ll be able to without putting yourself and other people in danger.


A drunk driving virtual reality app is on its way

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