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4 #AR, #VR devices that are a reality: Oculus Rift, Google VR, HoloLens, Magic Leap  #Digital

  • This animation outlines the promise of VR, especially for brand engagement.
  • It also sounds a cautionary note about embracing VR judiciously.
  • Enterprises should approach VR as a tool for storytelling.
  • VR should only be used to meet goals that other content formats cannot achieve.

The multiplying consumer uses of virtual reality (VR) has businesspeople thinking long and hard about how and where the technology could fit in the enterprise. Initial enterprise targets range from applications that enhance brand awareness and employee engagement to ones where the technology can be applied to boost operational efficiency and cost savings. In sectors such as healthcare, for example, VR will make it possible for surgeons to guide procedures thousands of miles away. In aviation, it will enable flight simulation for pilot training to a degree not seen before.

@Cognizant: 4 #AR, #VR devices that are a reality: Oculus Rift, Google VR, HoloLens, Magic Leap #Digital

The multiplying consumer uses of virtual reality (VR) has businesspeople thinking long and hard about how and where the technology could fit in the enterprise. Initial enterprise targets range from applications that enhance brand awareness and employee engagement to ones where the technology can be applied to boost operational efficiency and cost savings. In sectors such as healthcare, for example, VR will make it possible for surgeons to guide procedures thousands of miles away. In aviation, it will enable flight simulation for pilot training to a degree not seen before.

This animation outlines the promise of VR, especially for brand engagement. It also sounds a cautionary note about embracing VR judiciously. Enterprises should approach VR as a tool for storytelling. The story itself remains prime. VR should only be used to meet goals that other content formats cannot achieve.

Perspectives All Latest Thinking SEARCH LATEST THINKING Code Halos Cognizanti Journal Latest Strategies Future of Work Cognizant Connections

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